CONFERENCE AGENDA
DESTINATION WEDDING SCENARIOS
13th – 14th November 2018 Palazzo Isolani Bologna
Tuesday 13th November 2018
9.30 – 10.15 Start of session. “How to understand if you can succeed in the Destination Wedding industry!” Entrepreneurs, professionals and territories in comparison.
Bianca Trusiani – CT President
10.15 – 10.45 “The artistic and cultural heritage of Italy, emotional theatre for events and ceremonies”
FAI
10.45 – 11.15 “Made in Italy: increased sustainability of Style and luxury”.
Valeria Mangani – CEO MADE IN ITALY LUXURY 4.0
11.15 – 11.45 Coffee Break
11.45 – 12.30 “Understanding the Destination Wedding universe in Italy through the observatory.” New trends in a fast-changing landscape.
Alessandro Tortelli – Director of the Study Centre of Florence
12.30 – 13.00 Inbound Marketing strategies to make a territory “Wedding Friendly”.
Marco Mason – Director of Struktura Group
13.00 – 13.30
“How to organise a classy wedding within a Destination Wedding landscape”. Luxury, beauty, elegance – class – turnkey solutions
Roberta Torresan – Wedding Planner & Designer
13.30 – 15.00 Lunch
15.00 – 17.00 Talk Show: “The beauty of Made in Italy”. Tradition, culture, luxury, creativity, Italian style in the world.
Erika Gottardi – President of Woman and Bride Magazine
Valeria Mangani – CEO MADE IN ITALY LUXURY 4.0
Roberta Torresan – Wedding Planner & Designer
Marco Mason – Director of Struktura Group
Alessandro Tortelli – Director of the Study Centre of Florence
Angelo Garini – Wedding and Event Planner
Bianca Trusiani – CT President
Cost of Attendance:
euro 120,00 for person a day
euro 200,00 for person two days
euro 200,00 for two persons a day
euro 350,00 for two persons for two days
euro 270,00 for three persons a day
euro 450,00 for three persons for two day
The cost of attendance includes:
Wednesday 14th November 2018
9.30 – 10.15 “Event architecture”. The characteristics needed to “sign” an event
Angelo Garini – Wedding and Event Planner
10.15 – 10.45 ”Art, fashion, culture, diffusion of an authentically Made in Italy concept.” How our image is perceived abroad and how to shape relationships according to it.
Erika Gottardi – Woman and Bride Magazine President
10.45 – 11.15 “Tourist accomodation: opportunities and rethinking of the spaces”. Maximizing hospitality capacity and going beyond seasonality.
Mauro Santinato – President of Teamwork Rimini
11.15 – 11.45 Coffee Break
11.45 – 12.15 “Creating new meaningful connections abroad.” How to access international circuits to do business through selected connections.
Antonio Percario – President Skal International Roma
12.15 – 13.00 “How to revamp a territory through Destination Wedding and implement to the fullest the short supply chain for an efficient territorial marketing. The Puglia case-study”.
Viola Tarantino – President of the Wedding Planner Association of Puglia
Loredana Capone – Council Member of Puglia for Tourism and Culture, Management and promotion of Cultural heritage
13.00 – 13.30 “Professional cinema at the service of Destination Wedding”. Exceptional locations, outside from the usual circuits: how to access this market according to the scenographer.
Alessandro Rosa – Movie Scenographer
13.30 – 15.00 Lunch
15.00 – 17.00 Talk-Show: “Italy and Made in Italy”. Development of territories, the search for new locations, entering the market, creating the product and selling it.
Bianca Trusiani – CT President
Angelo Garini – Wedding and Event Planner
Erika Gottardi – Woman and Bride Magazine President
Alessandro Rosa – Movie Scenographer
Antonio Percario – President of Skal International Roma
Mauro Santinato – President of Teamwork Rimini
Viola Tarantino – President of the Wedding Planner Association of Puglia
Massimo Ambrogi – Project management BWI Consultant
Cost of Attendance:
euro 120,00 for person a day
euro 200,00 for person two days
euro 200,00 for two persons a day
euro 350,00 for two persons for two days
euro 270,00 for three persons a day
euro 450,00 for three persons for two day
The cost of attendance includes:
