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CONFERENCE AGENDA

DESTINATION WEDDING SCENARIOS

13th – 14th November  2018 Palazzo Isolani Bologna

Tuesday 13th November 2018

9.30 – 10.15  Start of session. “How to understand if you can succeed in the Destination Wedding industry!” Entrepreneurs, professionals and territories in comparison.

Bianca Trusiani – CT President

10.15 – 10.45  “The artistic and cultural heritage of Italy, emotional theatre for events and ceremonies”

FAI

10.45 – 11.15  “Made in Italy: increased sustainability of Style and luxury”.

Valeria Mangani – CEO MADE IN ITALY LUXURY 4.0

11.15 – 11.45  Coffee Break

11.45 – 12.30  “Understanding the Destination Wedding universe in Italy through the observatory.” New trends in a fast-changing landscape.

Alessandro Tortelli – Director of the Study Centre of Florence

12.30 – 13.00  Inbound Marketing strategies to make a territory “Wedding Friendly”.

Marco Mason – Director of Struktura Group

13.00 – 13.30

“How to organise a classy wedding within a Destination Wedding landscape”. Luxury, beauty, elegance – class – turnkey solutions

Roberta Torresan – Wedding Planner & Designer

13.30 – 15.00  Lunch

15.00 – 17.00  Talk Show: “The beauty of Made in Italy”. Tradition, culture, luxury, creativity, Italian style in the world.

Erika Gottardi – President of Woman and Bride Magazine

Valeria Mangani – CEO MADE IN ITALY LUXURY 4.0

Roberta Torresan – Wedding Planner & Designer

Marco Mason – Director of Struktura Group

Alessandro Tortelli – Director of the Study Centre of Florence

Angelo Garini – Wedding and Event Planner

Bianca Trusiani – CT President

Speakers 2018

Cost of Attendance:

euro 120,00 for person a day

euro 200,00 for person two days

euro 200,00 for two persons a day

euro 350,00 for two persons for two days

euro 270,00 for three persons a day

euro 450,00 for three persons for two day

The cost of attendance includes:

• Participation to the conference
• Certificate of Attendance
• Light Lunch

Wednesday 14th November 2018

9.30 – 10.15 “Event architecture”. The characteristics needed to “sign” an event

Angelo Garini – Wedding and Event Planner

10.15 – 10.45 ”Art, fashion, culture, diffusion of an authentically Made in Italy concept.” How our image is perceived abroad and how to shape relationships according to it.

Erika Gottardi – Woman and Bride Magazine President

10.45 – 11.15  “Tourist accomodation: opportunities and rethinking of the spaces”. Maximizing hospitality capacity and going beyond seasonality.

Mauro Santinato – President of Teamwork Rimini

11.15 – 11.45 Coffee Break

11.45 – 12.15  “Creating new meaningful connections abroad.” How to access international circuits to do business through selected connections.

Antonio Percario – President Skal International Roma

12.15 – 13.00  “How to revamp a territory through Destination Wedding and implement to the fullest the short supply chain for an efficient territorial marketing. The Puglia case-study”.

Viola Tarantino – President of the Wedding Planner Association of Puglia

Loredana Capone – Council Member of Puglia for Tourism and Culture, Management and promotion of Cultural heritage

13.00 – 13.30 “Professional cinema at the service of Destination Wedding”. Exceptional locations, outside from the usual circuits: how to access this market according to the scenographer.

Alessandro Rosa – Movie Scenographer

13.30 – 15.00  Lunch

15.00 – 17.00  Talk-Show: “Italy and Made in Italy”. Development of territories, the search for new locations, entering the market, creating the product and selling it.

Bianca Trusiani – CT President

Angelo Garini – Wedding and Event Planner

Erika Gottardi – Woman and Bride Magazine President

Alessandro Rosa – Movie Scenographer

Antonio Percario – President of Skal International Roma

Mauro Santinato – President of Teamwork Rimini

Viola Tarantino – President of the Wedding Planner Association of Puglia 

Massimo Ambrogi – Project management BWI Consultant

Cost of Attendance:

euro 120,00 for person a day

euro 200,00 for person two days

euro 200,00 for two persons a day

euro 350,00 for two persons for two days

euro 270,00 for three persons a day

euro 450,00 for three persons for two day

The cost of attendance includes:

• Participation to the conference
• Certificate of Attendance
• Light Lunch