buy wedding in italy

Destination Wedding

Conference - Exhibition Area - Marketing Services


Search Destination Wedding company for your event in Italy!


Buy Wedding Italy is a platform for business to business communication services and multi-channel marketing specifically designed to meet the needs of the Destination Wedding market.


Who is it intended for?

  • Supply/Offer: Ho.Re.Ca., Wedding Planners, venues, products and services related to wedding planning and tourism.
  • Demand: Wedding Planners, tour operator companies and travel agents, and other Italian and foreign professionals of the market.


BWI Magazine

  • Offline exclusive service which, in addition to the online services, adds to the customers’ content the value of a printed edition.
  • Distributed in many B2B and B2C international exhibitions  aiming not only at the wedding market, but also at tourism sector. In 2016 it was distributed at: The National Wedding Show – London, Buy Wedding in Italy – Bologna, Love and Marriage – Amsterdam, Lux Europe – Moscow
  • Circulation: 5.000 copies

The informative form is descriptive of the services (in attachment) of “seller” companies, and it has been modified to be even more analytical and in-depth: the data requested will allow professioanl operators consulting the guide to access useful information which make the guide an essential working tool. The Guide Book is available only in English.


Web Portal

The portal,, is a search enghine thank to which the registered companies can promote to their potential clients (both wedding operator and grooms-and-brides-to-be) their offer through an informative form together with a photo and video gallery.
The registration procedures consist of two levels:

  • First level: free – every website user can display a basic amount of information about the seller company;
  • Second level: paying – purchasable choosing bewteen special and platinum packages – website users can display more detailed information about sellers’ companies (general information about logistics, sites of the locations, cultural, cooking and environmental experiences and much more) available on an informative form (online template accessible in “Marketing Services” area of menu).

The web form will become an essential working tool for the buyers and an accurate and effective presentation for sellers.

The firms which have submitted a “Special” or “Platinum” service package will acceed to a reserved area in which they can directly contact and propose their own services to every buyer registered to the website, including the guest buyers who joined the Buy Wedding in Italy Buyers Hospitality Programme – selected wedding operators, wedding agencies and Tour Operator.

These are all services to which the firms will have a privileged continuous and effective contact with potential buyers for a year.

Buyers can register thank to a specific form on and their number is costantly growing by promotional initiatives on the professional Social Media (such as LinkedIn), mailing-list campaign, and a professional network which spread all over the world.



  • Issued every two months
  • Sent to 7000 contacts both foreign and Italian; a database that counts Ho.Re.Ca. companies, wedding planners, tour operators, travel agents and other businesses providing services related to the Destination Wedding.


B2B Exhibition Area:

The exhibition area of Buy Wedding in Italy is:

  • Reserved to the industry operators.
  • A showcase opportunity to meet industry operators, Italian and foreign buyers on Tuesday the 13th and Wednesday the 14th of November, from 10.30 a.m. to 5.00 p.m.
  • An additional service that provides pre-scheduled meetings with guest buyers.
  • Opening hours: Tuesday the 13th and Wednesday the 14th, from 10.30 a.m. to 5.00 p.m.
  • Where:  Palazzo Isolani – Bologna, Italy


2017 Communication Strategy:

  • Web marketing actions: SEM, SEO, Social Media Marketing and Direct Email Marketing
  • Ad campaigns on wedding industry magazines
  • a series of all day events as part of a road show dedicated both to the update training of professionals and operators, and to the introduction of the “Buy Wedding in Italy” project.
  • Hospitality provided to a selected list of foreign wedding planners and travel agents.

For information write to:

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