Three days of convention entirely devoted to Destination Wedding Industry, exclusively for professional operators. An innovative character and highest learning to find new ideas, information and solution to enter and get results from this emerging economic area.
20th October from 7.00 p.m. to 11.00 p.m – the first night devoted to Destination Wedding with the great opening and a visit to the stands with all the local authorities, buyers from all over the world and a professional audience.
Institutional Conference, presentation of the news for 2018, guest of honor Angelo Garini.
Welcome Dinner and party.
Twenty draftsmen, each of which represents an excellent professional in his working field, that will speak during the two days of workshop – 21st and 22nd October, from 10.30 a.m. to 5.00 p.m. – a roundtable about territorial marketing, the different products and packages, the trends of the wedding market and the peculiarity of weddings for the different foreign nationalities who are choosing Italy as their destination wedding, trying to discover all the secrets of this market.
Here are some of the topics that will be covered:
- Territorial Marketing
- Artistic and Cultural Heritage, an opportunity to diversify the offer
- Food and Wine and Food Culture, why so many foreign couples are taking their chefs with them? How to combat this phenomenon?
- The packages: a way to enter the long supply chain
- Focused Accommodation
- Relationship between the public institutions and the territory
- How to enter into the Destination Wedding Market in 10 steps
- Gay Wedding
- Digital Marketing: web, social, positioning
- The market and the different targets – who is and why is necessary a cultural mediator?
- Wedding: Indian, Russian, English and Chinese