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Destination Wedding

Conference - Exhibition Area - Marketing Services

 

Conference Destination Wedding 13, 14 November 2018, Palazzo Isolani - Bologna

Tuesday the 13th and Wednesday the 14th of November 2018 – Palazzo Isolani – Bologna

Two days of convention entirely devoted to the Destination Wedding Industry, exclusively for professional operators. An innovative approach and great moment of learning to find new ideas, information and solutions to enter and get results from this emerging economic area.

Twenty lecturers, each of whom is an expert with their specific field of work, will speak during the two days of workshop  – Tuesday the 13th and Wednesday the 14th, from 10.30 a.m. to 5.00 p.m. – a roundtable about territorial marketing, the different products and packages, the trends of the wedding market and the peculiarity of weddings for the different foreign nationalities who are choosing Italy as their destination wedding, trying to discover all the secrets of this market.

Here are some of the topics that will be covered:

  • Territorial Marketing
  • Artistic and Cultural Heritage, an opportunity to diversify the offer
  • Food and Wine and Food Culture, why so many foreign couples are taking their chefs with them? How to contrast this phenomenon?
  • The packages: a way to enter the long supply chain
  • Focused Accommodation
  • Relationship between public institutions and the territory
  • How to enter into the Destination Wedding Market in 10 steps
  • Gay Wedding
  • Digital Marketing: web, social, positioning
  • The market and the different targets – what is a cultural mediator and why is it necessary?
  • Wedding: Indian, Russian, English and Chinese

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