buy wedding in italy

Destination Wedding

Conference - Exhibition Area - Marketing Services



Tuesday the 13th and Wednesday the 14th of November 2018 

8.00 a.m. to 6.30 p.m

Palazzo Isolani Bologna


  • 30 international buyers profiled and chosen according to specific parameters will meet sellers in one-to-one meetings.
  • 60 sellers will be selected each day to meet top-level buyers from the UK, Russia, Northern Europe, China, Japan, Australia, India, North America, South America, the Netherlands, Germany, Switzerland, Poland, Baltic countries, Saudi Arabia and in general high-spending countries.


Fill out the form fields to access to the Marketing services

An Agenda service that will allow sellers to book up to 30 meetings in a single workshop day.



The service allows online access to companies enrolled to the event in Palazzo Isolani, enabling them to use a reserved area to create a one-to-one meetings agenda.

The agenda is managed by Bussolaeventi to define and coordinate 30 appointments daily which will take place in one of two days, between the buyers and the sellers who will participate to the exhibition.

The access credentials to the reserved area and to the agenda functionalities will be sent directly to the exhibitors by email from the Buy Wedding in Italy staff, that will grant all the operative support in defining the meetings.

The programme includes the deployment of a customized invitation as Guest Buyer and a database of International Destination Wedding professionals (such as wedding planner and tour operators) both in Italy and all over the world.

The database has been created by a dedicated staff in Bussolaeventi and it is continuously updated and improved.

It is based on specific profiling parameters:

  • Subjective (for instance: number of weddings organized in Italy in the last two years, headquarter, budget, partnerships and other information required by the registration form to the programme:;
  • Objective (evaluation of the visibility rating of the single professionals on different digital communication channels);
  • Further cross-check about notoriety and activities carried out by Italian and foreign referents);



The event includes an important reception programme for the Guest Buyers that includes seller companies too, implying a further business opportunity on occasion of some informal, convivial and entertaining events.

The evenings of November 12nd and 13th

Monday 12nd November 2018 20.30: “Welcome Dinner”

Tuesday 13th November 2018 at 20.30: “Music Gala Dinner”

During the conference on November 13th and November 14th

Coffee break and light lunch at 11:45 am and 1:30 pm


Two days of convention entirely devoted to the Destination Wedding Industry, exclusively for professional operators. An innovative approach and great moment of learning to find new ideas, information and solutions to enter and get results from this emerging economic area.

Tuesday the 13th and Wednesday the 14th of November 2018 – Palazzo Isolani Bologna – 9.00 a.m. to 6.00 p.m.

Twenty lecturers, each of whom is an expert with their specific field of work, will speak during the two days of workshop, a roundtable about territorial marketing, the different products and packages, the trends of the wedding market and the peculiarity of weddings for the different foreign nationalities who are choosing Italy as their destination wedding, trying to discover all the secrets of this market.

Here are some of the topics that will be covered:

  • Territorial Marketing
  • Artistic and Cultural Heritage, an opportunity to diversify the offer
  • Food and Wine and Food Culture, why so many foreign couples are taking their chefs with them? How to contrast this phenomenon?
  • The packages: a way to enter the long supply chain
  • Focused Accommodation
  • Relationship between public institutions and the territory
  • How to enter into the Destination Wedding Market in 10 steps
  • The market and the different targets – what is a cultural mediator and why is it necessary?
  • Wedding: Indian, Russian, English and Chinese


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