buy wedding in italy

Destination Wedding

Conference - Exhibition Area - Marketing Services


Exhibition Area 13, 14 November 2018, Palazzo Isolani - Bologna

The exhibition area of Buy Wedding in Italy is:

  • Reserved to the industry operators.
  • A showcase opportunity to meet industry operators, Italian and foreign buyers on Tuesday the 13rd and Wednesday the 14th of November 2018.
  • An additional service that provides pre-scheduled meetings with guest buyers
  • Pre-set exhibition booths starting from 5 sq. m (2,5×2) and non pre-set exhibition spaces
  • Opening hours: Tuesday 13rd November 2018: h. 10.00 – 18.00 – Wednesday 14th november 2018: h. 10.00 – 19.00
  • Where: Palazzo Isolani – Bologna, Italy



The service allows online access to companies enrolled to the event in Palazzo Isolani, enabling them to use a reserved area to create a one-to-one meetings agenda.

The agenda is managed by Bussolaeventi in partnership with Absolut Event and Communication ( to define and coordinate eight appointments daily which will take place at the fair stands on Tuesday 13th and on Wednesday 14th in the afternoon, between the buyers and the sellers who will participate to the exhibition.

The access credentials to the reserved area and to the agenda functionalities will be sent directly to the exhibitors by email from the Absolut staff, that will grant all the operative support in defining the meetings.

The programme includes the deployment of a customized invitation as Guest Buyer and a database of International Destination Wedding professionals (such as wedding planner and tour operators) both in Italy and all over the world.

The database has been created by a dedicated staff in Bussolaeventi and it is continuously updated and improved.

It is based on specific profiling parameters:

  • Subjective (for instance: number of weddings organized in Italy in the last two years, headquarter, budget, partnerships and other information required by the registration form to the programme:;
  • Objective (evaluation of the visibility rating of the single professionals on different digital communication channels);
  • Further cross-check about notoriety and activities carried out by Italian and foreign referents)



In addition to the pre-scheduled Business Matching Service meetings, all the guest buyers are obliged, due to the terms and conditions of the Buyers Hospitality Programme, to meet the seller companies that will be present at the Exhibition at their fair booths over Tuesday the 13rd and Wednesday the 14th of November 2018.

This programme will allow every seller company to meet all the Guest Buyers participating to the Buyers Hospitality Programme by Buy Wedding in Italy.



The event includes an important reception programme for the Guest Buyers that includes seller companies too, implying a further business opportunity on occasion of some informal, convivial and entertaining events.

The evenings of November 13th and 14th

Monday 13th November 2018 19.00: “Welcome cocktail”

Tuesday 14th November 2018 at 20.00: “Magic and music dinner”

During the conference on November 13th and November 14th

Coffee break and light lunch at 11:45 am and 1:30 pm


Tuesday the 13th and Wednesday the 14th of November 2018 – Palazzo Isolani – Bologna

Three days of convention entirely devoted to the Destination Wedding Industry, exclusively for professional operators. An innovative approach and great moment of learning to find new ideas, information and solutions to enter and get results from this emerging economic area.

Twenty lecturers, each of whom is an expert with their specific field of work, will speak during the two days of workshop  – Tuesday the 13th and Wednesday the 14th, from 10.30 a.m. to 5.00 p.m. – a roundtable about territorial marketing, the different products and packages, the trends of the wedding market and the peculiarity of weddings for the different foreign nationalities who are choosing Italy as their destination wedding, trying to discover all the secrets of this market.

Here are some of the topics that will be covered:

  • Territorial Marketing
  • Artistic and Cultural Heritage, an opportunity to diversify the offer
  • Food and Wine and Food Culture, why so many foreign couples are taking their chefs with them? How to contrast this phenomenon?
  • The packages: a way to enter the long supply chain
  • Focused Accommodation
  • Relationship between public institutions and the territory
  • How to enter into the Destination Wedding Market in 10 steps
  • Gay Wedding
  • Digital Marketing: web, social, positioning
  • The market and the different targets – what is a cultural mediator and why is it necessary?
  • Wedding: Indian, Russian, English and Chinese

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